Privacy Policy

Effective Date: 2025-01-26

At Prato, your privacy is our priority. This Privacy Policy explains how we collect, use, store, and protect your personal information, particularly with respect to the AI technology that powers our app. By using Prato, you agree to the terms outlined in this policy.

Information We Collect

We collect the following types of information:

a. Personal Information:

  • Name, email address, and other details provided during account creation.

b. Health and Fitness Data (entered by users):

  • Height, weight, age, gender, activity level, fitness goals, meal logs, calorie counts, and progress data.

c. Usage Data:

  • Interactions with the app, including features accessed, preferences, and activity logs.

d. Device Data:

  • Device type, operating system, IP address, and app version for technical support and optimization.

e. AI-Generated Data:

  • Insights and recommendations generated by Prato's AI based on your input data (e.g., personalized meal plans, fitness suggestions).

How We Use Your Information

We use your data to:

  • Deliver core app functionalities such as meal tracking, calorie counting, and fitness recommendations.
  • Generate AI-powered insights tailored to your health and fitness goals.
  • Improve and optimize Prato's features, including enhancing the accuracy of AI recommendations.
  • Communicate updates, offers, and important app-related notifications.
  • Ensure the app's technical functionality and troubleshoot any issues.

AI and Automated Processing

Prato uses advanced AI algorithms to analyze the data you provide, generate insights, and recommend actions tailored to your goals. While our AI processes your data, all automated decision-making is designed to enhance your experience, and you retain full control over your input and usage of recommendations.

Data Sharing

We do not sell or share your personal data with third parties for marketing purposes. Your information is shared only in the following cases:

  • With Third-Party Services: For analytics and app optimization purposes. These services comply with strict privacy standards and are contractually obligated to protect your data.
  • Legal Requirements: If required by law to comply with legal processes or to protect our rights.

Data Storage and Transfer

Your data is securely stored on servers located outside the USA. While stored internationally, we ensure your information is protected under global privacy standards, including GDPR and CCPA compliance. No user data is shared with third parties or transferred to unauthorized entities.

Data Security

We use advanced encryption protocols and industry-standard security measures to safeguard your information. While no system is completely immune to breaches, we continually update our security practices to minimize risks.

Your Rights

As a user, you have the following rights under GDPR and CCPA:

  • Access and Portability: Request access to your data or a copy of it in a portable format.
  • Correction: Update or correct any inaccurate or incomplete information.
  • Deletion: Request deletion of your data, subject to legal obligations.
  • Restriction of Processing: Opt out of certain types of data processing, including marketing communications.

To exercise these rights, please contact us via the email below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Enhance user experience.
  • Provide insights into app usage.
  • Customize content and recommendations.

You can manage or disable cookies in your app or browser settings.

Third-Party Links

Prato may include links to third-party websites or services. We are not responsible for the privacy practices or content of these external platforms.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in regulations or app functionality. You will be notified of significant updates via email or in-app notifications.

Contact Us

For questions, concerns, or to exercise your data rights, please contact us at: [email protected]

Last updated: 3/15/2025